The most interesting statistic however, was that while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the long tail: queries asked a little over once a day.
Search is a long tail business and that is the source of its power and profit. Read Chris Anderson’s Wired article
S Anand
Technology, business and fun
Excellent Articles
Jason has another interesting post on the long tail of paypal
Chris Anderson has a website about the long tail