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Being copied

It’s worth starting a startup based on an idea even if it is easy to copy.

First of all, it will take competitors a long time to realize that your idea is even a good thing to do.

Even when competitors realize your idea is good, (a) it will take them a long time to implement and (b) they’ll probably screw up critical things.

And finally, working on your ideas will lead you on to new ideas. So you’ll be a moving target; by the time competitors copy what you’re doing now, you’ll be doing more.

Shrink a market

Grow by shrinking a market.

For every dollar of revenue Microsoft made, it took away six dollars of revenue from their competitors. Every dollar of Microsoft’s gain caused an asymmetrical amount of pain in the marketplace. They made money by shrinking the market.