Year: 2006

Being copied

It’s worth starting a startup based on an idea even if it is easy to copy.

First of all, it will take competitors a long time to realize that your idea is even a good thing to do.

Even when competitors realize your idea is good, (a) it will take them a long time to implement and (b) they’ll probably screw up critical things.

And finally, working on your ideas will lead you on to new ideas. So you’ll be a moving target; by the time competitors copy what you’re doing now, you’ll be doing more.

The Search

I was reading John Battelle’s The Search , and realised: We don’t sit down on the computer and say, “Let’s do a search”.

True. We want to get something done. We know it’s out there somewhere. We search.

So every search on a search engine is a commercial opportunity. Contrawise, every site must let people to do what they want to do on the site.

Think… What do people want to do when they’re on YOUR site?

Shrink a market

Grow by shrinking a market.

For every dollar of revenue Microsoft made, it took away six dollars of revenue from their competitors. Every dollar of Microsoft’s gain caused an asymmetrical amount of pain in the marketplace. They made money by shrinking the market.

How to be a successful Evil Overlord

How to be a successful Evil Overlord. Hilarious. Some excerpts:

  • My ventilation ducts will be too small to crawl through.
  • When I’ve captured my adversary and he says, “Look, before you kill me, will you at least tell me what this is all about?” I’ll say, “No.” and shoot him. No, on second thought, I’ll shoot him and then say “No.”
  • One of my advisors will be an average five-year-old child. Any flaws in my plan that he is able to spot will be corrected before implementation.
  • I will not have a daughter. She would be as beautiful as she was evil, but one look at the hero’s rugged countenance and she’d betray her own father.
  • If the beautiful princess that I capture says “I’ll never marry you! Never, do you hear me, NEVER!!!”, I will say “Oh well” and kill her.